About

Welcome to our blog. Our aim is to foster conversation about the increasing importance of Health Engagement and explore its implications and imperatives for communicators. We believe that for companies, brands, and organizations in health to succeed, they must develop an intimate understanding of stakeholders and the issues that matter to them, communicate and converse with them through the channels they use, and build their trust through authenticity and shared purpose. This is Health Engagement.

Each of the voices on this blog has his or her own point of view about Health Engagement, based on professional background and experience, research, and personal relationships – but none of us has all the answers. Here are some questions we invite you to join us in exploring: How do you see the public's preferences for engagement with companies and brands changing? From your perspective, what are the emerging health issues of top concern? How well are health companies, brands and organizations trusted? What influences this?

We encourage you to shape and deepen the dialogue by sharing your experiences and viewpoints on the highly personal, fundamental issue of health. We look forward to exchanging ideas.

For more information please contact Emily Hackel, Health Sector Manager, at emily.hackel@edelman.com